A brand is not just a logo, name, or a slogan to go with it. In today’s world branding is a complex entity that is of key importance to gain market presence. Here are some reasons to consider:
Emotionally connects your consumers with your product
Clear delivery of your message
Confirms your credibility
Motivates the buyer to buy
Creates user loyalty
Branding not only creates loyal customers, but also loyal employees. A well-designed and aligned brand builds trust and confidence in people. It helps employees understand the purpose of the organization they work for and feel part of something significant.
Let us go through a sample exercise on our own to experience this concept. See below:
Sample Exercise to create a personal or corporate mission statement
Step 1: What are your / your company’s core values?