A brand is not just a logo, name, or a slogan to go with it. In today’s world branding is a complex entity that is of key importance to gain market presence. Here are some reasons to consider:
- Emotionally connects your consumers with your product
- Clear delivery of your message
- Confirms your credibility
- Motivates the buyer to buy
- Creates user loyalty
Branding not only creates loyal customers, but also loyal employees. A well-designed and aligned brand builds trust and confidence in people. It helps employees understand the purpose of the organization they work for and feel part of something significant.
Let us go through a sample exercise on our own to experience this concept. See below:
Sample Exercise to create a personal or corporate mission statement
Step 1: What are your / your company’s core values?
Personal Example: Confidence, Mindfulness, Patience, Faith, Honesty, Kindness, Compassion, Hope, Empathy
Step 2: What makes you full / your product fulfilling to the customer?
Personal Example: Cooking for others. Sharing with others. Engage in creative work.
Step 3: What makes you / your product stand out?
Personal Example: People can depend on me. I care for people. People like my artwork. Attention to details.
Step 4: What impact will you / your product make?
Personal Example: Connect with people, move people, create stress relief, love and compassion through yoga, art, music.
Personal Mission Statement: Connect with people through creative activities and grow together.